Starting a photography business from scratch involves much more than just taking great photos. It requires a blend of artistic skill, strategic planning, and business savvy. From developing a robust brand and marketing strategy to managing finances and building client relationships, each aspect plays a crucial role in the success of the business.
Amplify Your Expertise and Business Reach Through Podcasting
This article serves as a concise guide aimed at helping you exploit the full potential of podcasting to elevate your business profile and establish yourself as an authority in your industry.
7 Things No One Told You About Marketing Your Business
Marketing resources are everywhere if you know where to look. From social media ads to email campaigns, there are basic tenets of marketing that are integral to your success. However, there are some lesser-known facts about business marketing that you can only truly know from experience. Here are seven business marketing tips you may not […]
Using Basic Business Skills and Knowledge to Begin Monetizing Your Hobbies
It’s easier than ever to follow your dreams. If you are interested in turning your passion into a career but don’t know where to begin, this article is for you. Read on to learn how to monetize your hobbies!
Why Kindness is the Key to Effective Marketing
With so many brands coming across as abrasive or pushy with their bottom line, can kindness help your business turn a better profit? In this article, we’ll go over why adding kindness and a human approach to your business model is the key to effective marketing.
Content Marketing Writer – Is it a Fit for You?
You want to do what you love, write. You would like to support yourself and family with your writing. You tried it and slowly went in the hole. Back to the day job. But it’s not a fit. The stress is killing you. You stumble upon the term content marketing writer. Your curiosity is piqued. But is this for you?
Why Trustworthiness Is the Underrated Key to Business Success
Establishing a trustworthy brand isn’t always discussed in product strategy or marketing committee meetings, but that doesn’t change the fact that gaining trust from your customers plays a critical role in your business success.
The Aha Moment and Other Interviewing Techniques
Each interview has a specific purpose, it is not a generic process. Also, there are types of interviews that can be chosen based on the information needs. Many interviews are marked by that Aha moment or a flash of insight. This article shares six interviewing techniques that are good practices.
What’s Behind the Successful Starbucks Logo History?
There is much to the Starbucks logo history that graphic designers, marketers and website owners should take note of.
Market Segmentation, Branding and Race
Brand narratives lend an identity to a product. We recognize our brands based on its identity and discover aspects of ourselves in these narratives. Brand narratives follow a market segmentation strategy, which can be based on racial and lifestyle features of a specific group like the New Canadians.