Establishing a trustworthy brand isn’t always discussed in product strategy or marketing committee meetings, but that doesn’t change the fact that gaining trust from your customers plays a critical role in your business success.
Each interview has a specific purpose, it is not a generic process. Also, there are types of interviews that can be chosen based on the information needs. Many interviews are marked by that Aha moment or a flash of insight. This article shares six interviewing techniques that are good practices.
There is much to the Starbucks logo history that graphic designers, marketers and website owners should take note of.
Brand narratives lend an identity to a product. We recognize our brands based on its identity and discover aspects of ourselves in these narratives. Brand narratives follow a market segmentation strategy, which can be based on racial and lifestyle features of a specific group like the New Canadians.
The challenge for a marketing professional is to overcome the disparity between the kind of face the company wishes to project and that seen by consumers. So, a semiotic analysis of company communication is useful. This article presents a short guide for conducting a semiotic analysis.
How do you get people to want to buy your product over every other product on the market? Well, it is all about the packaging. The packaging of your product needs to be so visually appealing that it draws them in over any other product on the shelf.
A well-designed website is no longer an option for small business—it’s a necessity. If you want to remain competitive in today’s world, no matter the industry, you’ll need a website that generates brand separation, traffic and leads to lucrative conversions. Consider incorporating the following essentials into your website design.
Online Marketing in today’s world is invaluable, but at the same time, it can prove to be a great challenge if you are on a low budget. There are companies that spend millions on online marketing, and then there are companies that don’t spend anything at all, and they still get great results.
There are many things that go into making a trade show a success for your company: chief among them is developing a sound strategy before arrival, choosing the right location to set up your booth, incorporating social media into the show, and deciding on the right visual elements to bring along. As important as any one of these things are, they arguably pale in comparison to the importance of bringing the right staff to work your booth.
There are some important things every marketing major needs to know about the field of work that they are entering. Here are a few things that you might not have learned in school or during independent study that will give you an advantage in the marketing industry.