It’s easier than ever to follow your dreams. If you are interested in turning your passion into a career but don’t know where to begin, this article is for you. Read on to learn how to monetize your hobbies!
Why Kindness is the Key to Effective Marketing
With so many brands coming across as abrasive or pushy with their bottom line, can kindness help your business turn a better profit? In this article, we’ll go over why adding kindness and a human approach to your business model is the key to effective marketing.
Content Marketing Writer – Is it a Fit for You?
You want to do what you love, write. You would like to support yourself and family with your writing. You tried it and slowly went in the hole. Back to the day job. But it’s not a fit. The stress is killing you. You stumble upon the term content marketing writer. Your curiosity is piqued. But is this for you?
Why Trustworthiness Is the Underrated Key to Business Success
Establishing a trustworthy brand isn’t always discussed in product strategy or marketing committee meetings, but that doesn’t change the fact that gaining trust from your customers plays a critical role in your business success.
The Aha Moment and Other Interviewing Techniques
Each interview has a specific purpose, it is not a generic process. Also, there are types of interviews that can be chosen based on the information needs. Many interviews are marked by that Aha moment or a flash of insight. This article shares six interviewing techniques that are good practices.
What’s Behind the Successful Starbucks Logo History?
There is much to the Starbucks logo history that graphic designers, marketers and website owners should take note of.
Market Segmentation, Branding and Race
Brand narratives lend an identity to a product. We recognize our brands based on its identity and discover aspects of ourselves in these narratives. Brand narratives follow a market segmentation strategy, which can be based on racial and lifestyle features of a specific group like the New Canadians.
Deconstructing Messages Using Semiotic Analysis
The challenge for a marketing professional is to overcome the disparity between the kind of face the company wishes to project and that seen by consumers. So, a semiotic analysis of company communication is useful. This article presents a short guide for conducting a semiotic analysis.
Detailed Graphic Designs On Packaging Labels Have Increased In Popularity, But Why?
How do you get people to want to buy your product over every other product on the market? Well, it is all about the packaging. The packaging of your product needs to be so visually appealing that it draws them in over any other product on the shelf.
7 Essentials Your Business Website Needs
A well-designed website is no longer an option for small business—it’s a necessity. If you want to remain competitive in today’s world, no matter the industry, you’ll need a website that generates brand separation, traffic and leads to lucrative conversions. Consider incorporating the following essentials into your website design.