Being a leader is not just about being more knowledgeable and calling the shots, impactful leadership is about inspiring your team members to do better, empowering them to make decisions, and leading with your head and heart. You should aim to be a leader who leaves a lasting impression on his/her team, someone who leads from the front and develops people in the process.
More and more, companies of all sizes are coming to rely on freelancers as an essential part of their workforce. To make your work relationship with your freelancers more efficient and beneficial, here are a few tips on how to manage your freelance employees and keep track of their work.
There’s no guarantee that you’ll make a hefty profit just because you sell in several countries — not unless you research what will influence your product’s success. Research may seem tedious and complicated up front, but you’ll find it’s worth the time invested.
There is much to the Starbucks logo history that graphic designers, marketers and website owners should take note of.
Most entrepreneurs start out with an idea and a vision, one that will improve the world in some way. Perhaps by creating a product that fills a gap, or by creating a method to improve people’s lives, maybe one that will improve sustainability and help the environment.
Brand narratives lend an identity to a product. We recognize our brands based on its identity and discover aspects of ourselves in these narratives. Brand narratives follow a market segmentation strategy, which can be based on racial and lifestyle features of a specific group like the New Canadians.
The challenge for a marketing professional is to overcome the disparity between the kind of face the company wishes to project and that seen by consumers. So, a semiotic analysis of company communication is useful. This article presents a short guide for conducting a semiotic analysis.
The term “creative entrepreneur” and all the industries it now covers, continues to rapidly expand. Worlds are colliding. Uniting. Coalescing. And becoming something more. How to find your voice in this vast landscape? And how to monetize your business while staying true the creative within?
Before you starting applying for new jobs, make sure your digital persona is not tarnishing your image and you’re not putting yourself at a disadvantage. You should have the right privacy settings in place and remove all signs of bad behavior. Your future employers should find a reputable person when they look you up on Facebook.
How do you get people to want to buy your product over every other product on the market? Well, it is all about the packaging. The packaging of your product needs to be so visually appealing that it draws them in over any other product on the shelf.