Brand narratives lend an identity to a product. We recognize our brands based on its identity and discover aspects of ourselves in these narratives. Brand narratives follow a market segmentation strategy, which can be based on racial and lifestyle features of a specific group like the New Canadians.
The challenge for a marketing professional is to overcome the disparity between the kind of face the company wishes to project and that seen by consumers. So, a semiotic analysis of company communication is useful. This article presents a short guide for conducting a semiotic analysis.
The term “creative entrepreneur” and all the industries it now covers, continues to rapidly expand. Worlds are colliding. Uniting. Coalescing. And becoming something more. How to find your voice in this vast landscape? And how to monetize your business while staying true the creative within?
Before you starting applying for new jobs, make sure your digital persona is not tarnishing your image and you’re not putting yourself at a disadvantage. You should have the right privacy settings in place and remove all signs of bad behavior. Your future employers should find a reputable person when they look you up on Facebook.
How do you get people to want to buy your product over every other product on the market? Well, it is all about the packaging. The packaging of your product needs to be so visually appealing that it draws them in over any other product on the shelf.
Go inside the forbidden world of a spray foam contractor’s job site and see how the world’s best insulation solution is applied and what life is really like for the applicators.
Having perfect mannequins that properly represent the merchandise matters to bricks and mortar dress shops struggling to rescue plunging profits.
Although the presence of robots is yet to be seen in most countries, there is one place where they’re being used… Singapore. This is a country that’s always looking for innovative ways of advancing, whether it be in terms of living standards or their entrepreneurial landscape.
According to the Social Readjustment Rating Scale, unemployment is one of the top 10 stressful life events. Hunting for a new job can be a rollercoaster ride; high points when you find jobs that call you for an interview and lows when you go weeks without hearing from an employer.
When people say they are disappointed in themselves because they weren’t very productive, they usually mean they had a whole long list of things to do and barely managed to do half of them – even though they woke up early and carried on almost all through the night. But productivity is about more than how much you get done in a day, it is about getting as much done as possible, in as little time and with as little effort as possible.