Marketing resources are everywhere if you know where to look. From social media ads to email campaigns, there are basic tenets of marketing that are integral to your success. However, there are some lesser-known facts about business marketing that you can only truly know from experience. Here are seven business marketing tips you may not have heard before that could be the difference between a basic marketing strategy and a stellar one.
1. You Should Create Multi-Purpose Content
When creating content, you often have a specific trend, topic, and channel in mind. Most marketers will tell you to tailor your content to these parameters. However, a secret to efficient marketing is to create content that serves multiple purposes. Instead of producing one-off blog posts or videos, consider re-purposing content across different platforms and formats. For example, you can turn a popular blog post into an engaging, short-form video. You can also use excerpts from an eBook in your social media posts. This way, you can reach a broader audience and maximize your efforts.
2. Your Niche Is Ultra Important
Reaching a broader audience doesn’t necessarily mean that you are catering your business to everyone. Marketing efforts can be broad to reach more people, but it’s important to niche down to reach the right people. By focusing on a niche market, your offerings can solve a specific pain point or meet a need or preference of a portion of potential customers. This narrows down your competition and makes your brand stand out as truly worth it.
While your marketing can be broad, make sure to have more tailored messaging and offerings down the pipeline. You can even appeal to those niche interests and pain points in some of your marketing messages to zero in on qualified leads. These leads are more likely to become conversions and loyal customers in the long run.
3. Organic Traffic Is Key, Especially at First
While paid advertising can be effective in driving traffic, organic traffic should not be overlooked, especially in the early stages of your business. Building a strong online presence through search engine optimization (SEO) and content marketing can attract valuable organic traffic that is more likely to convert into leads and customers. Remember, ads might bring immediate results, but organic traffic can provide sustainable growth in the long run.
4. You Can Have Too Much Content
On the other side of the coin, it is entirely possible to have too much content. This is true on social media platforms as well as your website and blog. If you’re just posting for the sake of posting, it may be time to reconsider and look at the quality of those posts. In business, professionals often cite the Pareto Principle. If you applied this to content marketing, it would mean that 80% of your traffic comes from 20% of your content.
While the 80/20 rule may be true, all of your content should serve as a holistic view of your brand. It damages your brand image to be too all over the place with content, even if it gets out quickly. For example, too much irrelevant blog content will send confusing signals to search engines and harm your SEO efforts. Instead, focus on producing valuable and relevant content that resonates with your audience and helps you build internal and external links. A well-curated content strategy will enhance your brand reputation and have a more significant impact on your marketing efforts.
5. Negative Reviews Can Be Used for Positive Marketing
Brand reputation is a key aspect of marketing that you’re surely aware of. However, the overall consensus is that positive perceptions of your business are preferable. While that is certainly true, you can also glean value from negative reviews. Although disheartening, negative consumer feedback shows you areas for improvement.
It also offers you the chance to make things right, and you can even publicly respond to negative feedback in kind, helpful ways. This is far better than ignoring or deleting the inevitable not-so-perfect reviews or comments that come your way. Showcasing how you handle criticism and make improvements can actually enhance your brand’s reputation and demonstrate transparency, which customers appreciate.
6. People Like To See Themselves in Brand Marketing
Potential and current customers value personalization and feelings of closeness with brands. This is not uncommon knowledge, and neither is the importance of diversity and inclusion. However, market segmentation branding can benefit from this in ways you may not expect.
Even if your target audience is full of similar people, there are still ways in which you can segment your marketing efforts. A deeper dive into the demographics of your target audience can help you represent each part of your target audience in your marketing material. By showcasing diverse groups and inclusive messaging as much as possible, you can create a stronger connection with your audience and build a more favorable brand image.
7. It’s Okay To Ask for Help — But Stay in the Loop
Marketing can be complex, and it’s perfectly fine to seek guidance from experts or hire marketing professionals on your team eventually. However, remember that it’s still your business, and stay involved in the marketing process. Understand the strategies being implemented and stay informed about your marketing efforts. This way, you can ensure your brand’s message remains consistent and aligned with your vision.
You will undoubtedly come across more marketing secrets of your own, and these can even be unique to your specific business situation. In essence, it’s a good idea to stay sharp, keeping an eye on any changes in marketing trends or your own marketing performance.
Photo by Ivan Samkov at pexels
Guest Author Bio
Luke Smith is a writer and researcher turned blogger. He enjoys writing on a variety of topics but business, technology, and digital marketing topics are his favorite. When he isn’t writing you can find him traveling, hiking, or getting into the latest tech.