Each interview has a specific purpose, it is not a generic process. Also, there are types of interviews that can be chosen based on the information needs. Many interviews are marked by that Aha moment or a flash of insight. This article shares six interviewing techniques that are good practices.
Solutions for Some of the Most Challenging Entrepreneurial Problems
Anyone who gets into business knows they’re taking a risk. As you start on your entrepreneurial journey there will be a lot of large and small challenges that try to get in the way of your success. What separates the great from the rest is that they’re aware of these obstacles and have a sound strategy to ensure those obstacles don’t knock them off balance.
Are you Making These Mistakes as a Leader?
Being a leader is not just about being more knowledgeable and calling the shots, impactful leadership is about inspiring your team members to do better, empowering them to make decisions, and leading with your head and heart. You should aim to be a leader who leaves a lasting impression on his/her team, someone who leads from the front and develops people in the process.
How to Manage Your Freelance Employees and Keep Track of Their Work
More and more, companies of all sizes are coming to rely on freelancers as an essential part of their workforce. To make your work relationship with your freelancers more efficient and beneficial, here are a few tips on how to manage your freelance employees and keep track of their work.
Consider These Global Pricing Factors
There’s no guarantee that you’ll make a hefty profit just because you sell in several countries — not unless you research what will influence your product’s success. Research may seem tedious and complicated up front, but you’ll find it’s worth the time invested.
What’s Behind the Successful Starbucks Logo History?
There is much to the Starbucks logo history that graphic designers, marketers and website owners should take note of.
The Crossover Between Business and Ethics
Most entrepreneurs start out with an idea and a vision, one that will improve the world in some way. Perhaps by creating a product that fills a gap, or by creating a method to improve people’s lives, maybe one that will improve sustainability and help the environment.
Market Segmentation, Branding and Race
Brand narratives lend an identity to a product. We recognize our brands based on its identity and discover aspects of ourselves in these narratives. Brand narratives follow a market segmentation strategy, which can be based on racial and lifestyle features of a specific group like the New Canadians.
Deconstructing Messages Using Semiotic Analysis
The challenge for a marketing professional is to overcome the disparity between the kind of face the company wishes to project and that seen by consumers. So, a semiotic analysis of company communication is useful. This article presents a short guide for conducting a semiotic analysis.
The Three Traits Of Highly Creative Entrepreneurs
The term “creative entrepreneur” and all the industries it now covers, continues to rapidly expand. Worlds are colliding. Uniting. Coalescing. And becoming something more. How to find your voice in this vast landscape? And how to monetize your business while staying true the creative within?
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