Do you like taking photographs? Do you feel like you have an eye for composition? You might be able to turn your love for photography into a profitable business so that you can turn your passion into your career. You don’t need professional training to become a professional photographer. You just need skills that you can learn through experience and practice, and you need the right tools.
However, that doesn’t mean that starting a photography business is without its challenges. Here are some of the things you will need to do to get your business off the ground and put it on the road to success.
Create a Great Portfolio
The first thing that anyone is going to want to do before they hire you is to look at your portfolio. They want to see what kind of photographs you take, including not just the quality of the photographs but also what kind of style you have. No one is just going to take your word for it that you’re good. You’re going to have to show them through a portfolio of your work.
Fortunately, there are many tools available to create an online portfolio. You don’t need to know coding to create this online portfolio, and you can easily put together something that looks professional and will make a great impression. You can also create a print portfolio to present to potential clients if you don’t yet have an online presence set up. However, you should get online as soon as you can since that is how most people will look you up.
Create a Great Website
Almost everyone searches for businesses online these days. Even after they hear your name from a friend or meet with you in person, most people are going to go online to learn more about you before they make the decision to hire you. They will go online to look for reviews, peruse examples of your work, and find out more about your booking policies. People who have never heard of you will go online to search for a photographer, and your website will be the first impression they have of you. Having a good website can win clients.
Again, there are many tools that will help you create a professional-looking website. You don’t need to code; you just need a good website builder that will walk you through the process and help you get everything you need to wow potential clients.
Get the Word Out
How will you ever book a client for your photography business if no one knows that it exists? Creating an online portfolio and a good website will help you get the word out about your business, but you’ll need to do some promotion, as well. Content marketing, social media marketing, and search engine optimization can all help you to reach more people online. Spend some time researching best practices for these and start implementing the strategies slowly. If you want to get results more quickly, consider hiring someone to help you with your marketing in the beginning.
You should also invest in ads, especially at the start of your business. Online ads are a must, but you should also consider print advertising in niche magazines, radio ads, trade shows, and sponsorships. Anything you can do to get your name out there will help.
Set the Right Prices
Figuring out how much to charge can be tricky. You don’t want to charge too little or you won’t be profitable and you’ll create the impression that your work is not valuable and you’re not a good photographer. Yet you also don’t want to charge too much or people might think you’re not worth it and won’t hire you.
Research what your competitors are charging and start with slightly lower pricing. If you aren’t getting responses, consider introductory offers and special discounts. You will likely need to do many adjustments as you go along.
Starting any business can be difficult, but starting a photography business has unique challenges. Follow these tips and you’ll help your business get off on the right foot and be poised for success.
Photo is pixabay creative commons
Contributing Author Bio
Ashley Andrews is an entrepreneur and blogger. She now lives in San Diego, CA and is happily self employed. She enjoys writing about anything that catches her interest, especially tech and entrepreneurship.