Online Marketing in today’s world is invaluable, but at the same time, it can prove to be a great challenge if you are on a low budget. There are companies that spend millions on online marketing, and then there are companies that don’t spend anything at all, and they still get great results.
According to this report, an average cost for online marketing is $200-$350 per day.
For most, it is a bit too much. While a bigger budget could help, it is not impossible to have a successful online marketing campaign without infinite resources. That is why the team at Frugaa have diligently devised this list of seven essential online marketing tips, which could prove to be extremely helpful when you are working with a low budget.
1 – Set a marketing goal
What do you want to achieve through your online marketing campaign? What is your end game? Do you desire greater website traffic or a better revenue stream? Or do you just want to increase your site’s engagement rate, and get more likes on your company’s page?
Jot down your expectations with estimated numbers because without those, you would just be shooting an arrow in the dark.
2 – Recognize your target audience
Once you have your goal set up, you have to think about who your target audience is. Are they 18-24 year old socially ebullient shoppers who like to shop for the latest fashions using their mobile devices? Or how about people in a 30-35 year old category, looking for organizational solutions?
This will help to reduce your budget, because instead of spreading your budget across all platforms and all demographics, you will only be focusing on your target audience.
3 – Focus on more visuals
A picture speaks a thousand words, and social media today has proven that. That is why it is important to put your right foot forward when it comes to graphics and visuals.
The graphics do not just need to be good, but they need to have a ‘call-to-action’ embedded in them, which makes users connect with your brand and take a subsequent action. You could either hire a graphic designer, or do the graphics yourself. Of course, hiring an in-house graphic designer could prove to be expensive; we would recommend hiring a freelancer instead.
Or, you could also design visuals yourself with the help of stock photos and some brilliant tools available online.
4 – Create budgeted ads
“Ads are expensive”, as a belief, is not true anymore. Ads on social media platforms are very affordable, and if implemented the right way, they can give you the ROI that you expect.
We recommend starting out with $1 per day ads on both Facebook and Twitter and see what kind of ads are working best. Try different kinds of visuals as well as different target audiences. We recommend doing this for two weeks and then deciding on one style of ad. Then you just have to go forward with it and keep refining along the way.
5 – Start a hashtag campaign
Nothing gets people excited like a hashtag campaign. Use a funny hashtag to get people talking about your subject on Twitter. Remember to make the hashtag relatable both to the target audience as well as to your brand. You could get the hashtag trending by collaborating with some influential players in the same niche as your target audience. You could also just promote the hashtag on Twitter by paying for it.
Similarly, you could also get the hashtag going on Instagram. But make sure you urge people to share their pictures by using the hashtag.
6 – Cross-channel marketing
As we mentioned above, it is not enough to market your brand on one single social media platform. You need to market your brand throughout multiple channels, including Facebook, Instagram, Twitter, Linkedin, Pinterest and even Snapchat.
Yes, handling all of these channels at once can be time consuming and hiring a social media manager can get expensive; that is why we recommend using a scheduling app like Hootsuite or Buffer. You can either use the free version, or get a pro version to add more accounts and features.
7 – Engage with your customers
This is a simple tip, yet not everyone remembers to do it. Scheduling posts saves time, but never, ever, use automated replies. Engage with your customers when they comment or like your brand’s posts. When you comment, do remember to tag them to increase the engagement rate.
We hope that these online marketing tips help you in the long run. Do let us know which one of these is your favorite and if you had other ideas we could add this list.
KevinKing, Pixabay — Public Domain
Guest Author Bio
Nitin Yadav, marketing analyst for Frugaa, upholds an interest in research based on diverse niches. His work is mostly tilted towards market research and top level strategies. You will find him hitchhiking or supporting Carolina Panthers if not at his work desk.