To stop homelessness from going unheard, Simon Community, a leading homelessness charity from Northern Ireland found an unconventional approach to turn the attention towards the issue. During Homelessness Awareness Week between 29th November and 6th December, a series of Autonomous Sensory Meridian Response (ASMR) films using sounds often experienced by people forced to sleep outside was released on the global stage with the help of prominent ASMR artists.