The year 2020 has not been terrible for every type of business. Although most companies are struggling to keep their head above water, a lot of eCommerce businesses are thriving, thanks to their digital presence. So your website is probably the most powerful business tool at your disposal during the COVID-19 crisis. It can provide you vast possibilities for innovations that can help you reach out to your existing and prospective customers. So if you had been neglecting your website till now, it is time to boost its design to reach out to your customers.
The primary objective of your web design should be to promote your business. Understandably, your business might have lost a bit of market presence. It can be due to the closure of your brick and mortar store. Or maybe your company did not have an eCommerce platform before the pandemic. Whatever may be the circumstances, you have to understand how much the damage has been, and how you can regain your market position. Your web design should get your business trending again. For that, it should create brand awareness and a level of trust in your product once again. Your web design company can include some of these elements on your website to achieve the results.
COVID-19 Message on a Slider
The slider is an effective billboard on your website pages, so use it to present a special message about your business strategies for COVID-19. It can display how your business and your customers have been affected by the pandemic. If your business is unaffected by COVID-19, you can use it to display a message that can build customer’s trust in your products. Your web designers can achieve the same objective by adding a secondary banner on your homepage if you don’t want to introduce a slider to your web design.
Create a Landing Page for the Slider
The slider will not provide ample space in your web design to present details of your efforts to fight the crisis. So you can create a separate landing page that has the specifics. You can use it to convey
- A message of care.
- Any business disruptions that may affect a customer’s orders.
- Steps that were taken by you to ensure the safety of your products and services.
- Your business policies regarding the protection of your employees.
- Any community or non-profit work that is undertaken by you.
- Helpful resources for your customers.
An Entry or Exit Pop-Up
If you do not want to dedicate your slider towards a COVID-19 message, you can use an entry or exit pop-up to convey it. Web designers can easily add these pop-ups to your website design and can appear when a customer enters or leaves your page.
Use Logos to Build Trust
Consumers want to purchase products and services from trustworthy sources during the pandemic. So if you have not done it already, include logos of trustable businesses that you work with on your website. They need not be your customers but could be your vendors or stakeholders as well. Badges can also achieve the same purpose. They can be badges of awards that your company has won recently or in the past. Or they can be reviews and recommendations from notable businesses and media houses. You can ask web designers to add a section on your website that can display these logos and badges.
You can use pre-recorded videos on your website to explain your products and services. These videos are a useful way to introduce your consumers to what you offer. You can also use them for digital advertising on YouTube or social media. Videos have become the latest trend in websites and can achieve exponential results to regain your customers as well as attract new ones. Videos tend to be heavy and may increase your website loading speed, so work with web designers in ways to incorporate them intelligently.
Improve Your Content
Your content is not only a valuable tool to educate customers, but it can also be useful to improve your search ranking and attract more traffic to your website. Your web design company should use the latest search engine optimization techniques to improve its visibility. They should also work with your content team to ensure that your blog posts and graphic designs get optimized for web crawlers. Several techniques can be used to achieve search engine optimization, so ask your website designers before you introduce fresh content on your website.
Sometimes it is situations of crisis like the COVID-19 pandemic that can jolt us into action. We hope that you treat this crisis as an opportunity in disguise and utilize your resources to strengthen your website and online presence. Digital markets are going to be the future of every business in the world.
Photo is from unsplash
Guest Author Bio
Bitan has been a business consultant and a writer for the past seven years. He is passionate about empowering entrepreneurs in their endeavors to achieve success in their enterprise. Bitan also moonlights as a photographer and a chef sometimes.