As a small or large business, your number one goal should be to secure as many customers and clients as possible. When deciding on marketing strategies, there are a whole host of routes that you can go down. In the modern world we live in, technology continues to advance, meaning that more and more business owners are turning towards video marketing to spread brand awareness. If you’re interested in using video marketing, here are 5 useful tips on how to create an effective campaign.
Focus on Stories
Before social media came to the forefront, if a business wanted consumers to see an advert, they would need to rent space in a newspaper or on TV. In today’s world, brands can reach their target audiences directly, rather than having to shell out a fortune on advertising. For your video to be watched, replayed, and shared, it needs to have some kind of value to the viewer. The best content will tell stories that resonate with the viewer, so it’s important not to focus predominately on sales.
Hook the Viewer In
With so much choice on the market, many viewers’ attention spans are shorter than ever. This means that when creating a video for your marketing campaign, it’s crucial that you impress them within the first 10 seconds. If not, consumers will simply switch off and go elsewhere. Bringing your story to life quickly will instantly gather consumer interest and increase the chances of sales and customers for your business. If you aren’t sure how to create an eye-catching video, check out Beverly Boy who are a video production Miami FL company that can create content for social media.
Use Facebook to Target Relevant Audiences
Whether you love it or loathe it, as a content distribution platform, you must set up a business account on Facebook. Having your own page will not only give you the opportunity to directly engage with your target audience, but increase the likelihood of consumers sharing your videos. Using Facebook post targeting enables you as a business to segment your audience by age, location, language, and gender.
Include CTAs
While it’s great to get lots of consumers viewing your videos, if that’s all they do, you won’t see much success for your business. When creating a video, make sure that you optimize your content with CTAs (calls to action). Video CTAs can include subscribing to your channel, sharing the video with their friends, as well as having the option to follow and like your page. Word of mouth is everything in business, so the more people who become aware of your videos, the better.
Use SEO
So that your videos are found easier in search engine results, using SEO (search engine optimization) should be your first port of call. There are various tactics that you can use to increase views such as by hosting your videos on your own domain. Also, make sure that you use descriptions for your videos, which can help consumers find your content easier.
For consumers to be drawn in from the get-go, you need to create a video that stands out from the first second. Whether your aim is to advertise your products and services, or you want to share relevant news about your business, the visuals you use can be the make-or-break when it comes to building interest in your brand.
Photo Credit
Image by Coffee Bean from Pixabay
Guest Author Bio
Dalton Rogers
Dalton enjoys researching and writing about a wide variety of topics. When not writing, Dalton can be found practicing the piano or honing his technology skills!
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