I believe there is a double bind around all of this in modern societies. The human tendency to self cherish is the main dish. Humans have been eating it, probably since the beginning of our species. In addition to the main dish is a set of side dishes called consumerism, capitalism, and commodification. Ever seductive, they add endless flavors and textures onto the main dish. I suppose it might be the case that plain old self cherishing gets kind of dull after awhile. It’s so much more exciting to be the hot, new product on the block. Or the respected, reliable old one.
The pressure to be a product is damn strong, so much so that even spiritual teachers are falling for it in droves. Being a person with some wisdom mixed with a bag full of delusion doesn’t feel good enough. Being a person who takes a shit and can’t quite wipe it all clean isn’t sexy enough. Being a person who is articulate one minute, and has nothing helpful to say the next just doesn’t cut it. And so, we end up with teachers with trademarks at the end of their names. Teachers who spew endless amounts of flowery language. Teachers who market themselves as healers, and then end up abusing the hell out of anyone who gets close to them.
It is any wonder that so many of us are confused and suffering in this life?
Many aspects of self by cemlO via Flickr Creative Commons