Despite the zealous attempts by Moses Znaimer and virtually every other ‘cool’ Zoomer of my generation, an apparently self evident fact is being ignored. The fact? Zoomers are no longer actually cool or with-it, yet they (we for many of us) are in deep denial of this.
With rising energy costs, rising temperatures, rising environmental awareness and the role you play in all that locally and globally, why wouldn’t you just do it? It’s the right thing for our planet. J.C. Scott bypasses the soft talk for a message we need to hear.
In the late 1960s and early 70s, JC Scott grew his hair as a uniform of non-conformity, a sign of commitment to a counter-culture movement, which for many people included living sustainably. Almost 40 years later, JC has grown his hair long again. His reasons haven’t changed much, but the planet has. This is his statement.
On a fishing trip to wildly breathtaking Haida Gwaii, environmentalist and designer J.C. Scott ponders the ecological impact of his trip, the wind power proposed and opposed for the region, how to help crabs migrate, and how to stop offshore oil drilling if we don’t have the option of alternate sources of energy — all this while fishing in some of the world’s most exciting waters.