Shortly after we launched Life As A Human, I wrote an article called ‘Tweet, Stumble and Ping: Driving Traffic with Social Media‘.
In that article, I spoke about referrals from StumbleUpon, Facebook and Twitter.
In fact, here are some numbers that will surprise a great many of you. Since launching on February 1, we have had many tens of thousands of referrals. Of those referrals …
StumbleUpon represents – 73%
Facebook represents – 6%
Twitter represents – 4.50%
Many things have changed since then. Life As A Human was only 19 days old when I wrote this and was getting very few referrals from search engines. Our traffic was a small fraction of what it is today and since then, we have learned a great many things about SEO and Social Media.
I have had numerous requests for an update on these number over the last few months and so I thought it was time to give you a snapshot of where things are today. To that end, I have compiled some stats based on our last 3 months of traffic which will give you an excellent snapshot of where our traffic is coming from. I’ve expressed these numbers as a percentage of total referral traffic which does not include direct traffic to our site.
I think you will find these numbers instructive, interesting, and in some cases, a bit surprising.
Referral Traffic Breakdown
Rank Of Top 10 Source PCT 1 Search Engines 66.36% 2 StumbleUpon 23.41% 3 7.64% 6 0.35% 9 0.16%
Search Engine Break Down
( A break down of the 66.36% mentioned above)
Rank Of Top 10 Source PCT 1 Google Image Search 48.27% 2 Google Search 36.85% 3 Bing 6.77% 4 Yahoo Image Search 4.53% 5 Yahoo Search 1.78%
Breakdown of StumbleUpon, Facebook and Twitter
(percentage of referrals based on total referrals from the 3 of them)
StumbleUpon 74.56% 24.33% 1.11%
There is a lot to be learned from these numbers and we are continually monitoring them to try to leverage these sources to our best advantage.
Note the percentage of Search Engine traffic from image search and the conspicuous absence of Pinterest and some other notable Social Media mechanisms.
I hope that studying these numbers will be helpful to bloggers who are looking to increase traffic to their sites.
Please feel free to ask questions in the comments. I’ll answer as best I can … but I won’t give away any of our secrets recipes
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